Comparative · Medical agenda + marketplace · Spain/Poland (Docplanner)
Aura vs Doctoralia Pro
Doctoralia is the leading medical marketplace in Spain and LATAM; Its Pro plan gives doctors an agenda, reminders and a featured profile. We compare it to Aura, the all-in-one AI platform for LATAM, with the usual honesty: Doctoralia Pro it has real strengths.
The good thing about Doctoralia Pro (honestly)
Who yes for: Individual doctors who want to attract new patients via the marketplace.
- Marketplace with millions of patients looking for a doctor
- Verified opinions that give credibility
- Tested agenda and reminders
Where Aura wins
- Aura is the complete clinic system: file, collections, tax billing, inventory of supplies and payroll
- The patients and their data are yours, not the marketplace
- AI bot in your WhatsApp that schedules and answers questions
Aura vs Doctoralia Pro: comparison table
| Feature | Aura | Doctoralia Pro |
|---|---|---|
| Reference price | $599 USD/month all included (trial $14) | From ~$50-100 USD/month per doctor depending on country |
| Approach | All-in-one platform with AI (120+ modules) | Medical agenda + marketplace |
| WhatsApp with AI | Native: inbox, bot that sells and campaigns | Limited messages |
| Artificial intelligence | AI that operates: attends, schedules, charges and reports | Partial |
| LATAM electronic billing | CFDI 4.0, DIAN, SII, SUNAT and more | No |
| All-in-one scope | CRM + POS + ecommerce + accounting + payroll | Agenda + profile |
Public reference prices at the beginning of 2026; They may change depending on country, plan and promotions. Always verify the current price with each supplier.
Head to head prices
Aura One
$599 USD/month
All modules included: CRM, POS, inventory, WhatsApp with AI, electronic invoicing, ecommerce, payroll and more. Try 14 days for $14 USD, with no permanence.
Doctoralia Pro
From ~$50-100 USD/month per doctor depending on country
The value is in the visibility of the marketplace; management is secondary.
Frequently asked questions
Does Aura replace Doctoralia Pro?
In most cases yes: Aura covers medical agenda + marketplace and also the rest of the operation (sales, collections, billing, WhatsApp). Doctoralia Pro is still valid if individual doctors who want to attract new patients via the marketplace.
What does Doctoralia Pro do best?
Honestly: marketplace with millions of patients looking for a doctor; verified opinions that give credibility; tested agenda and reminders.
Can I migrate my data to Aura?
Yes. You import clients, catalog and inventory by Excel/CSV at startup, and the startup assistant accompanies you; The 14-day test is enough to validate the migration.
Keep comparing
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See the complete index at comparatives.
Compare Doctoralia Pro and Aura with your own data
The 14-day trial lets you upload your catalog, connect your WhatsApp and actually operate before deciding.
Start 14-day trial — $14 USDWithout permanence. Aura One Plan $599 USD/month with all modules.