Comparative · POS for restaurants · USA
Aura vs Toast
Toast is one of the leading restaurant POS in the United States, with proprietary hardware and integrated payment processing. We compare it to Aura, the all-in-one AI platform for LATAM, with the usual honesty: Toast it has real strengths.
The good thing about Toast (honestly)
Who yes for: Restaurants in the United States that want dedicated hardware and local support in English.
- Robust hardware ecosystem (terminals, kiosks, handhelds)
- Very mature in high volume operation in the US
- Extensive integrations marketplace
Where Aura wins
- Operates in Spanish and in LATAM with local tax billing (CFDI and equivalent) that Toast does not issue
- No proprietary hardware required – runs on any tablet or computer
- Includes WhatsApp, CRM, inventory and payroll in the same fee, not just the POS
Aura vs Toast: comparison table
| Feature | Aura | Toast |
|---|---|---|
| Reference price | $599 USD/month all included (trial $14) | From ~$69 USD/month per terminal + hardware and own processing fees |
| Approach | All-in-one platform with AI (120+ modules) | POS for restaurants |
| WhatsApp with AI | Native: inbox, bot that sells and campaigns | Non-native |
| Artificial intelligence | AI that operates: attends, schedules, charges and reports | Limited features |
| LATAM electronic billing | CFDI 4.0, DIAN, SII, SUNAT and more | Does not issue CFDI or electronic invoice LATAM |
| All-in-one scope | CRM + POS + ecommerce + accounting + payroll | POS + payments; the rest by integrations |
Public reference prices at the beginning of 2026; They may change depending on country, plan and promotions. Always verify the current price with each supplier.
Head to head prices
Aura One
$599 USD/month
All modules included: CRM, POS, inventory, WhatsApp with AI, electronic invoicing, ecommerce, payroll and more. Try 14 days for $14 USD, with no permanence.
Toast
From ~$69 USD/month per terminal + hardware and own processing fees
The actual cost goes up with mandatory hardware and Toast's proprietary payment processing.
Frequently asked questions
Does Aura replace Toast?
In most cases yes: Aura covers pos for restaurants and also the rest of the operation (sales, collections, billing, WhatsApp). Toast is still valid if restaurants in the United States that want dedicated hardware and local support in English.
What does Toast do best?
Honestly: robust hardware ecosystem (terminals, kiosks, handhelds); very mature in high volume operation in the us; extensive integrations marketplace.
Can I migrate my data to Aura?
Yes. You import clients, catalog and inventory by Excel/CSV at startup, and the startup assistant accompanies you; The 14-day test is enough to validate the migration.
Keep comparing
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Compare Toast and Aura with your own data
The 14-day trial lets you upload your catalog, connect your WhatsApp and actually operate before deciding.
Start 14-day trial — $14 USDWithout permanence. Aura One Plan $599 USD/month with all modules.