Comparative · Email marketing · USA
Aura vs Mailchimp
Mailchimp (Intuit) is the best-known email marketing tool in the world, with automations and light CRM. We compare it to Aura, the all-in-one AI platform for LATAM, with the usual honesty: Mailchimp it has real strengths.
The good thing about Mailchimp (honestly)
Who yes for: Businesses that are starting with email marketing and want the most documented tool.
- Huge brand and community: tutorials for everything
- Mature email editor and templates
- Complete journey automations
Where Aura wins
- Aura segments with real PURCHASE data (POS, store, appointments) without integrating anything
- No charge for number of contacts: your base grows for free
- WhatsApp + email in the same campaign, which in LATAM converts more
Aura vs Mailchimp: comparison table
| Feature | Aura | Mailchimp |
|---|---|---|
| Reference price | $599 USD/month all included (trial $14) | Limited free; Standard from ~$20 USD/month (up by contacts) |
| Approach | All-in-one platform with AI (120+ modules) | Email marketing |
| WhatsApp with AI | Native: inbox, bot that sells and campaigns | No |
| Artificial intelligence | AI that operates: attends, schedules, charges and reports | Yes (content) |
| LATAM electronic billing | CFDI 4.0, DIAN, SII, SUNAT and more | No |
| All-in-one scope | CRM + POS + ecommerce + accounting + payroll | Email + landing |
Public reference prices at the beginning of 2026; They may change depending on country, plan and promotions. Always verify the current price with each supplier.
Head to head prices
Aura One
$599 USD/month
All modules included: CRM, POS, inventory, WhatsApp with AI, electronic invoicing, ecommerce, payroll and more. Try 14 days for $14 USD, with no permanence.
Mailchimp
Limited free; Standard from ~$20 USD/month (up by contacts)
With large lists the price scales strongly; Archived contacts also count.
Frequently asked questions
Does Aura replace Mailchimp?
In most cases yes: Aura covers email marketing and also the rest of the operation (sales, collections, billing, WhatsApp). Mailchimp is still valid if businesses that are starting with email marketing and want the most documented tool.
What does Mailchimp do best?
Honestly: huge brand and community: tutorials for everything; mature email editor and templates; complete journey automations.
Can I migrate my data to Aura?
Yes. You import clients, catalog and inventory by Excel/CSV at startup, and the startup assistant accompanies you; The 14-day test is enough to validate the migration.
Keep comparing
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Compare Mailchimp and Aura with your own data
The 14-day trial lets you upload your catalog, connect your WhatsApp and actually operate before deciding.
Start 14-day trial — $14 USDWithout permanence. Aura One Plan $599 USD/month with all modules.