What is Aura? Your company's operating system

An operating system, not just another tool

Think about your computer's operating system. It is not an app: it is the layer on which all apps run, share files and communicate. Aura is exactly that, but for your company. Instead of having the point of sale on one hand, billing on the other, WhatsApp on a person's cell phone and accounting on a spreadsheet, everything lives on a single platform where the data is born once and travels alone.

When you sell at the point of sale, that sale lowers the inventory, generates the CFDI 4.0 invoice, records the income in accounting, updates the customer history in the CRM and feeds your reports. All at the same moment, without anyone copying and pasting anything. That automatic flow is the difference between having tools and having a system.

More than 200 modules that cover your entire operation

Aura is not a product of a single thing. It is a catalog of more than 200 modules that you activate according to your business. You don't pay for integrations or hire consultants to connect them: they are already connected from the factory.

• ERP and finance core: accounting, CFDI 4.0 electronic invoicing, automatic bank reconciliation, payroll and HR, purchasing and suppliers, credit engine and financial statements.
• Omnichannel sales: point of sale (POS), own online store, landing pages, catalog for social networks, B2B, dropshipping, en route sales and self-service kiosks.
• Collections with Aura Payments: really charge with card, generate payment links to collect through WhatsApp, point of sale terminal, recurring payments and wallet.
• Communication and CX: unified inbox (WhatsApp, Instagram, Messenger), cloud phone switch, video calls, team chat and customer service portal.
• Productivity: Aura Sheets (spreadsheets), Aura Docs, shared drive, notes, minutes, calendar, tasks, wiki and automated flows.
• Marketing and growth: Meta, Google and TikTok campaigns, email marketing, social networks, landing pages with SEO, coupons and affiliates.

AI is not for decoration: it operates the business

Here's what makes Aura different from any traditional ERP. In SAP, Oracle NetSuite, Odoo or Aspel, artificial intelligence—when it exists—serves to suggest or summarize. Employees continue to capture invoices, move inventory, and answer customers by hand.

In Aura, AI is native and operational. The assistant can answer a customer on WhatsApp, close the sale, generate the payment link, invoice and record everything in accounting without you touching anything. The AI ​​telephone switch answers calls and manages care. Aura Pilot can run your business autonomously with minimal supervision. AI doesn't tell you what to do: it does it.

Who is Aura for (and who is not)

Aura is designed for SMEs and growing companies that want to operate like a large company without the complexity or cost of one. It is ideal if you do not have IT equipment, if you sell through several channels, or if your business has specific needs: restaurants, clinics, gyms, workshops, pharmacies, schools, real estate agencies and more than 50 verticals have their turnkey configuration.

Let's be honest about the limits: for a multinational with extremely complex global supply chains and dozens of subsidiaries, corporate ERPs like SAP remain the industry standard. Aura is not intended to replace that world. Where Aura competes and wins is in applied AI, full integration and speed to launch for the 99% of businesses that are not a Fortune 500 corporation.

Zero implementation and a clear price

A traditional ERP can take months to implement and cost tens of thousands of dollars in consulting before the first invoice is issued. Aura starts today: create your account, activate the modules you need and start operating. Configuration is minimal and support is immediate for bugs and improvements.

The business model is a single plan, Aura One, at $599 per month all-in, and a 14-day trial for $14 so you can see it up and running with your own business before you commit. No fine print of modules that are charged separately for the essentials.

It's worth saying what Aura is not, to put expectations in place. It's not a spreadsheet on steroids or a reporting dashboard: it's the layer that runs your daily operation. It's also not a niche product that only does one thing very well; It's broad by design, because a real business needs sales, finance, inventory, and communication to live together. And it is not a rigid system: it adapts to your rotation and your way of working, not the other way around. Understanding this is understanding why it is called your company's operating system and not just "other software."