How we evaluate (so that the list is useful to you)
- Native WhatsApp: in LATAM, a CRM without integrated WhatsApp is actually disqualified for conversational sales.
- Actual total price: per user, with the functions you will use (automation, reports) — not the entry plan that falls short.
- Ease of adoption: The best CRM is the one your team uses. Complexity = abandonment.
- Operational AI: that executes (respond, qualify, schedule), not just summarize.
- Connection to the operation: what happens after the deal won — order, invoice, collection.
The 7 compared, one by one
- Aura — All-in-one with CRM, WhatsApp/Instagram inbox, AI agents that serve and qualify leads, and sales connected to billing and inventory. $599 USD/month per organization (not per user), $14 trial. Ideal if you want CRM + operation in one system. Con: If you ONLY want an isolated CRM, you pay for more than you will use.
- HubSpot — The global standard in marketing + CRM. Free to start, excellent education. Cons: Prices scale aggressively (Marketing Pro starts at ~$800 USD/month) and WhatsApp requires third-party integrations. Ideal for B2B on a budget.
- Zoho CRM — Lots of functionality for little money ($14-52 USD/user/month), huge ecosystem. Con: dense interface, fine integration requires time or consultant.
- Pipedrive — The cleanest visual pipeline on the market ($14-99 USD/user/month). Loved by B2B sellers. Con: short on marketing and WhatsApp via third-party marketplace.
- Kommo — Born for messaging sales: WhatsApp, IG and Telegram well resolved ($15-45 USD/user/month). Con: stays in the conversation; without operation behind (inventory, billing).
- Monday CRM — Flexible and visual, good if you already use Monday for projects ($12-28 USD/user/month). Con: it is a work manager adapted to CRM, not a native CRM.
- Bitrix24 — Pricing per organization with generous free plan; includes tasks, chat and sites. Con: it does everything and shines in little; overloaded interface.
The mental table: which one according to your case
- You sell through WhatsApp and you want the AI to attend and the sale ends in an invoice: Aura.
- B2B with a long cycle and a marketing team with a budget: HubSpot.
- Maximum functionality at the lowest price per user and you have the patience to configure it: Zoho.
- B2B commercial team that only wants impeccable pipeline: Pipedrive.
- Only multi-messaging conversations, without operation behind: Kommo.
- You already live on Monday or need free for 5+ users: Monday / Bitrix24.
The hidden cost that no comparison tells you
The price per user is twice as deceptive. First, multiply: 8 users × $49 is $392 USD/month for CRM alone. Second, the isolated CRM needs friends: separate WhatsApp tool, separate billing, separate email marketing — each with its monthly payment and disconnected data.
The complete bill for a typical SME stack (CRM + WhatsApp + email + billing + inventory in separate tools) easily exceeds $700-1,000 USD/month. It is exactly the account that Aura attacks with a single plan of $599 USD/month for the entire organization, with the 14-day trial for $14 USD to test it with your own operation.
Aura Resources Mentioned
Stop sticking tools. Operate your entire business with Aura.
ERP, CRM, point of sale, billing, WhatsApp and more — in a single system with AI that works for you. Try 14 days for $14.
Start your trial →Frequently asked questions
What is the best free CRM to get started?
HubSpot Free and Bitrix24 Free are the most generous. Be careful with the pattern: free limits you right where you start to grow (automation, users, contacts). Calculate the price of the plan they will push you to in 12 months before you get married.
Which CRM has the best integration with WhatsApp?
Aura and Kommo bring it native as the main channel. In HubSpot, Zoho and Pipedrive, WhatsApp arrives via third-party integrations with extra cost and friction. If WhatsApp is your #1 sales channel, this question decides the purchase.
Is a CRM with AI worth paying for?
If the AI executes, yes: respond to leads in minutes (the "speed to lead" multiplies conversion), qualify, schedule and follow up alone. If the AI only writes emails and summarizes calls, it is a nice extra, not a reason to buy.
Can I migrate from CRM without losing my data?
Yes: Contacts, companies and deals are exported in CSV from any serious CRM and imported into the new one. What is often lost is the conversation history — check what the destination may matter before deciding on the date of the change.